If you plan on starting a business in Australia, you should consider setting up at Gold Coast. It is a coastal city near sandy beaches with around 635,191 residents. You should also know about the different businesses in Gold Coast that focus on health care and social assistance, which make up 12.4% of the entire population.
Gold Coast has an untapped market, so you need to find the perfect target audience if you want your business to succeed. Usually, with the help of professional gold coast seo agencies, you can achieve an online presence. Before you hire, or if it is your first time working alongside one, you should learn the many SEO myths to keep you informed.
#1. Spam tons of links in your website content
You might have heard from other Gold Coast website owners that persuade you to add many links to your website. You should eliminate the notion that tons of links can get you to the first pages of search engine results because that method was only applicable years ago. Google and other search engines have updated their algorithms and have since ranked websites with spammy links.
If you want to add links to your website content, ensure that they are relevant and acquired from solid and reliable sources. You should also avoid doing illegal SEO techniques like buying links because it violates Google’s guidelines. There were many instances when websites from Gold Coast were given hefty penalties because of their actions.
#2. Having a sitemap is enough to improve your SEO rankings
Expert gold coast seo companies will tell you right away that having a sitemap will instantly increase your rankings in search engines. Unfortunately, that is not true because it will not guarantee you a spot at the top since they do not have a substantial impact. The sitemap only communicates to Google which pages within your website are worth looking at by users.
Even if the sitemap does not bring any drastic improvements to your SEO, you will still need it so that Google will not have difficulty navigating around your website. You should also know that Google “crawls” around your web pages, which is when a search engine sends a bot to review a web post or page and inspect them. The first part of letting a search engine determine your web page and display it in search engine results.
#3. Do not stress over meta descriptions and title tags
When one of your web pages gets displayed on search engine results, it will usually have a small caption underneath to let readers know what to expect once they open the link. They are called meta descriptions and title tags, and they are the first bits of information that users see. One myth that many Gold Coast businesses and website owners think is that the title tags and meta descriptions are unnecessary.
Failing to improve them can cause your website to rank poorly, making it difficult for Gold Coast users to find you. As long as you have a well-grounded SEO agency on Gold Coast, you should be able to avoid doing the SEO myths mentioned above.