Have you already thought about using videos in your Content Marketing strategy? If your answer is yes, likely, you have already looked for some equipment for that. But did you know that you could start right now with applications to record the screen of your computer or your cell phone?

You may not have considered it, but there are many reasons to record the screen of your devices and use that content in your Digital Marketing strategy.

For example, if your company’s product is software, it is possible to show it working in all its glory. Another good idea is to develop tutorials teaching how to access specific functions, correct errors, or troubleshoot the program.

But for all of that, you need the right apps. Take a look! And we came to help you with a list of some perfect software for that function.

Best apps to record computer screen

We start our list with the software that captures the screen of your computer, be it Windows or Mac. Check them out!


Camtasia is one of the most powerful software to record the content of your computer screen. Despite that, you don’t need to be scared: the program’s interface is very simple and intuitive.

In addition to allowing screen recording, Camtasia also comes with a small video editor.

It also allows you to make cuts and other montages on the content.

For completeness, the software also allows you to import HD videos from other sources and add clickable links to generate more dynamic content (more or less like in a PowerPoint presentation).

There are versions of the program for Windows and Mac. There is a free version with 30 days of use, but the full version is paid.

iSpring Free Cam

For those looking for a free option to record the computer screen, iSpring Free Cam is excellent.

The program makes the content capture easily and is not heavy. In addition, it has a series of essential editing options, such as removing background noise and parts of the video or adding audio tracks (such as background music ).

Save videos in HD format (either 720p or 1080p, only in . WMV format) or export them directly to YouTube, in addition to recording sounds from the microphone, the PC system, and the mouse.

The downside is that iSpring Free Cam cannot record the computer webcam stream as well. In compensation, it does not have any watermark in the filming, use limits, or advertisements.

The program is 100% free and exclusive for Windows.


Screenflow is of one the Applications to record computer screens, With it, you can record all media channels on your computer simultaneously: the entire monitor area, webcam content, computer system audio, and microphone.

It also comes with software to put together the video, allowing cuts to remove certain sections or include pieces from other sources.

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To top it off, Screenflow promises to offer the best image quality among all screen capture software, exporting content in various formats.

The downside is that the free version of the software only makes watermarked videos. Also, you need to pay to upgrade the software from previous versions.

The program is exclusive for Mac, it has a free version with no time limit, but only the paid version exports the videos without the watermark.


SmartPixel is software that was developed to record the computer screen while the user plays. It is one of the best Applications to record computer screens. For that reason, it uses an advanced compression system to create high-quality videos while operating smoothly and gradually.

But it is not because it was made to work with games that it must be that way. You can take advantage of the advanced technology of the software to facilitate your corporate tasks.

The application allows you to record videos in high definition and capture both the content of the monitor and the webcam. In addition, the software has editing functions to create the video, mix it with others and add subtitles to it.

The software is exclusive to Windows. There is a free version of the program (which does the recording with a watermark) and another paid version without the watermark and with the option to record with a higher frame rate.


One of the most popular computer screen recording app options is CamStudio. Open source and free to use, the software is simple to use and very intuitive (their website says that anyone can learn to use its features in a few minutes).

One of its advantages is creating high-quality videos, but with less weight than other software. In addition, it is also possible to record the webcam next to the screen and add subtitles to the content without difficulties.

The 100% free program is only available for Windows.

Screen Capture Studio

One of the top-rated Mac screen recording applications on the App Store is Movavi’s Screen Capture Studio. The software captures the computer screen, but it also has a full editor to refine the content with many functions (such as transitions, filters, and chroma key ).

In addition, the user can also alter settings for video resolution, frame rate and even choose a specific format from a predefined list. For example, it is possible to export the video for mobile devices, 4K TV, or YouTube.

The software has a free trial version, but the full version is paid for.

Free Screen Video Recorder

Developed by DVD Video soft (which has a series of applications to work with videos, such as format converters, audio editors, and even a GIF maker), this application records all the content on your Windows computer screen.

It is entirely free ( but the user can make a subscription that offers licenses for all other DVD Video soft software). It allows you to export your videos in many different formats.

In addition, it does not present ads to the user and has a well-explanatory tutorial to teach you how to use its functions and get the most out of its capabilities.

The negative part is that you must select the option not to download unsolicited applications at the time of installation.


With these applications to record the screen of the computer or cell phone, you will be able to add a number of videos for your marketing strategy, whether it is demonstrating your products, clarifying doubts, or simply making presentations.

Review Top Applications To Record Your Computer Screen.

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