Strategic Marketing Write For Us
Strategic Marketing Write For Us – Strategic marketing is that type of marketing responsible for the analysis and knowledge of the market. Thus, he is the one who plans the marketing strategy to be followed to achieve the objectives of the organization. To Write for Us, you can email us at contact@tipsfromcomputertechs.com
Its objective is to detect all the opportunities that will help the company satisfy consumers’ needs more efficiently and optimally.
It works in conjunction with operational marketing, which is responsible for carrying out the strategy proposed by strategic marketing.
Characteristics of strategic marketing
Among the characteristics of strategic marketing, we can highlight the following:
- It is one of the most important types of marketing within an organization.
- It is in charge of the market study, which analyzes the internal and external factors of the organization.
- Make the marketing strategy to achieve the objectives proposed by the organization.
- It works in conjunction with operational marketing, which carries out the plans established by strategic marketing.
- It is in charge of searching for new markets.
Strategic marketing functions
The main functions of strategic marketing are the following:
- Analysis of the competition: identify all possible information about the companies that participate in market competition, such as the products they sell, their distribution channels, etc.
- Internal analysis: research the company in question, its product, communication, production process, etc.
- External analysis: identify the factors that may affect the organization in marketing matters, such as political, technological and ecological laws or regulations.
- Market segmentation: defines the target and potential audience for our product.
- Create a competitive advantage: collaborate to create an advantage that makes us stand out from the competition.
- Determine marketing strategies: define and establish the correct system that marketing must implement to achieve the organization’s objectives.
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