How Can Start-Ups Use Social Media For Their Benefit
There are millions of startups cropping each and every year. So it is quite likely that the competition is quite high.
Besides product development, startups work hard on publicity through marketing. This opens the door for financial success.
If you are a startup, you need to work quite hard on social media to strengthen your brand position in the market. You might find it difficult to manage your social media; you need some social media management software. Download it free from RarBG.
In this article, we discuss the benefits startups get from engagement on social media platforms.
Benefits Of Using Social Media For Start-Ups
Social media is no less than a boon for startups for more than one reason. Let’s try to find out the benefits of using social media for startups.
1. It Helps Us Increase Website Traffic
A survey on startups revealed that 72% of businesses believed that social media engagement increased web traffic.
A business uses its resources to be active on social media. Remember, millions of people use social media to get the company name floating.
If Facebook and Instagram viewers get to know about you, there is a high chance that they will visit your website to get more knowledge regarding your product offerings. It naturally increases traffic. Increasing traffic increases your chances of selling or your offer.
2. It Cuts Down Marketing Costs
It is viewed through different studies and realized through practical observation that a company successfully cuts down marketing costs if you carry out marketing campaigns on popular social media platforms like Facebook and Instagram.
Running a full-fledged promotional campaign on the social media platform takes quite less than using traditional marketing channels like ATLand offline advertisement.
Startups grow from a humble beginning and reach their destination or avenue of financial success. For this to happen, your company needs to develop strong networking among customers. Through networking, you get a better opportunity for business development.
Therefore, to use your business, you have to improve upon your networking. With networking, you have a much better opportunity to grow and develop your business entity.
4. Delivering Improved Customer Services
According to a study, 58% of the customers will switch from one company to another due to poor customer service. The customer is the king of the market, and you have to ensure, to the best of your ability, to retain your customer. For this to happen, you have to work persistently on customer service.
You will see that successful brands operate their own social media page to serve their customers. It is one place where one can register opinions freely. This helps companies understand what the customer needs at this point in time.
5. Improves Organic Search Result- SEO
Search Engine Optimization (SEO) helps your website go at the top of the search engines. If you optimize your website according to the norms and requirements, your website will surely rank in the search engine.
The new startup must learn that search engines like Google and Bing take social signals into account when they rank some websites. So if you manage your social media business account, you are sure to do well in terms of improving upon your organic search results. So optimizing it marketing is a must for startups.
6. Brand Awareness And Brand Image
The startup of today must focus on two things to the utmost. One is brand awareness and the research and development of products or services. According to a survey, around 127.2 million monthly active users are on Instagram.
Alongside this, there are around 240 million active Facebook users in the USA. So social media provides a great opportunity for working on brand awareness and image.
Therefore brand awareness and brand image are important, and they help startups throughout.
7. Reinforces Customer Loyalty For Your Products
Brand loyalty is an important thing for any business, especially when you are a startup. If you engage in social media, you get loyal customers.
This is a kind of customer psychology where customers go for products that they follow or come across on social media. Therefore use your social media team to reinforce customer loyalty.
Wrapping It Up
In order to wrap up the discussion, it can be said that the business world is governed by social media.
Business organizations, especially startups, need to optimize social media platforms to gain benefits as an organization. With social media, you have a better chance of getting popular.